There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children, while some advertisements claim that they provide useful information to children. Discuss both views and give your opinion.
题目大意
现在有越来越多的广告针对儿童，这些广告会鼓励孩子门买一些玩具或者零食这样的东西。很多父母担心这些广告对孩子造成了太多压力，而广告商却认为他们给孩子提供了很多有用的信息。讨论双方并给出自己的观点。
写作思路解析
➡️此题目为讨论类，题目双方都得讨论到，如果只讨论一方， TR会减分。从父母的角度考虑，主要是担心孩子受到广告的影响，缠着他们买一些没有用处的东西，造成家庭经济负担；其次，很多关于快餐以及零食的广告请一些电影明星代言， 会造成孩子依赖快餐，变得肥胖。从商家角度考虑， 他们认为广告是营销的一种正常手段，而且还能够给孩子提供一些有用的信息。
提纲梳理见下
写作示范
Over the years, there has been a dramatic increase in the number of ads targeting children because the advertisers are aware that kids are the center of nuclear families. As a result, many parents are worried about this phenomenon. However, some advertisers claim that they provide beneficial information to children.
Admittedly, in sensitive areas such as the toy industry, some censorship should be there to limit children’s access to excessive advertisement as children under a certain age lack abilities to make wise judgment as to what they really want. They are attracted by colourful pictures on advertisement and swayed by misleading information. So they pester their parents to buy those things and this can upset the budget of many families. Even the advertisements of fast foods are detrimental to children. This is because children tend to believe that the slim model eats the food he/she endorses and is still so fit. Some of them even believe that eating such food will help them acquire the shape of the model.
On the other hand, advertisements provide necessary information to the children. For instance, the advert of Colgate toothpaste, which tells us to brush our teeth twice daily, is good for children. Then there are some ads about learning applications, which help children to improve their academic score and learn their subjects with better illustrations. Moreover, some advertisements also highlight the importance of saving water and electricity, keeping our surroundings clean and planting trees. Children are motivated by these ads and try to follow them.
To conclude, it is imperative that regulations be imposed on advertisers which make false claims. However, advertisement is indispensable in this highly competitive market and produces much more positive effects than negative ones to the society as a whole.
